28 May 12

3 Reasons Why An Online Presence Is So Important for Artists

We have reached the day where customers expect for all businesses (even independent sellers like artists) to have an online presence...and the good news, it's never been easier!

One of my favorite local artists here in Seattle sells amazing paintings, but you'll only find them at Pike Place Market.  Yes, an incredible venue to sell, but as a customer and supporter, the only way for me to share his talent with my friends is to tell them to go to the market and that's means a huge loss of potential sales and exposure for this artist.

Here are 3 reasons why an online presence is so important for artists:

1. To Share & Promote Your Work: It’s so valuable to have a presence online and share your work with others...and use social networks like Pinterest, Twitter and Facebook to increase your exposure.  The web is the first place most people look to find you when they don’t have the liberty to meet you or to see your work in person so give them that opportunity.

2. For Others To Share Your Work: The only way I’m able to evangelize one of my favorite artist's work is to direct people to his booth in the market, which is tough for my friends and family that live outside of Seattle.  Having a presence online makes it easy for others to become ambassadors for you and your products.  If they like you and what you make, they will want to share their experiences with others.

3. To Sell Your Products: The first two reasons both lead to your ultimate goal of selling your work.  An online presence will translate into more exposure and more exposure means more sales so what are you waiting for?  With technology today, there are lots of great options for you to easily create an online store and start selling your products in minutes without any upfront costs including Meylah! 

We hope to see your products online soon!


Posted by: Courtney Dirks

Posted in: marketing , selling

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