Imagine coming up with the most brilliant product since sliced bread, addressing an enormous pain point or bridging a major gap that no one has addressed before, entering the market with no competition, influencing the customers like no other and building the most successful business one could dream of! Sounds fabulous, doesn’t it?
Well, the chances of this happening in the real world would be one in a million. Whatever you are offering, there are at least a handful of others who offer the same thing or something similar. Even if you manage to find that one vacant spot in the crowded market, it will not stay vacant for long. In weeks or months new players start popping up. It is always the uniqueness of your business that keeps you ahead of the competition.
Identify with your customers
Think about what makes your business truly special. You need not find that one big formula that makes it so inimitably awesome, instead you can look for and gather all those small things that elevate you to the next level. In a business sense, find the Unique Selling Proposition (USP) of your business. Remember, it is not your but your customers’ perspective. Understanding your customers and what they are expecting from you is pivotal. So, think like them; ask yourself why you should buy from your own store. Try to answer this question convincingly to yourself. Identify all aspects that the customers might find satisfactory and all those that they might find problematic. Work to make those positives better and to make those negatives disappear. Once you get a grasp of all the small stuff that make you special, pass them on to your customers. This will help them see you differently.
Sell an experience
There are many who sell great products or offer great services. Aim to be better than them. Focus on creating an awesome experience to your customers. Make them feel special and they will keep coming back to you. That is an exceptional aim to have. For customers, buying a product or ordering a service is not a one-time thing. They love businesses that are reliable. When they buy something, they need to be assured that you will stand by them 24/7. Offer them great customer support that leaves them flabbergasted every time. By going that extra mile on customer care, you can have a ginormous array of loyal customers.
Another factor that can help you stand out among the crowd is innovation. Be it a product or a service, the business house that provides the most innovative options always has a special place in the hearts of the customers. The success of Apple in the last decade-and-a-half is the perfect example of this. But you do not need to be a technology giant to offer great innovation. Say you are an online seller, then your innovation need not be in product development, but can be in the user interface that you offer, the business model that you sport or the special feeling every time your customers visit your store. Always be on the lookout to make your offerings unique and be aware that this goes a long way.
After all is said and done, all you need to do to make your business special is to offer your customers what they need in the way they need it. It will make your business truly unique and enormously successful.
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