16 May 12

How to Effectively Imitate And Not Steal

There has been a ton of talk on the interwebs lately about the “stealing” of work & ideas...at least in the entrepreneurial circle. I think it’s really important that the conversation around this topic opens up, especially for you creative entrepreneurs who design your own products.

Firstly, I’d like to see if we agree on two statements:

1. There are really no new ideas.

2. The greatest thing about being a creative is that we can draw inspiration from anyone & anything.

Let’s just take the first, because I can definitely see how that could raise a few eyebrows.  I honestly believe that every new concept is a re-imagined, evolved iteration of a past idea.  Now before you freak out, this is not me saying it’s OK to go out and copy someone else’s business model and call it your own.  But if we look closer at the perception of originality, we can see that at its core, it is just a fresh twist on an existing perspective that hits the right people at the right time.

Now, let’s talk about our creative minds. My brain thrives on bright colors, black and white photography, modern & rustic design, shiny things, ikat & watercolor prints, beautiful typography, smart & well-spoken people, open minds, nature, and about a million other things.  In other words, I’m easily influenced. I prefer to think that’s a good thing. My mind is always open, always looking, and quick to absorb.  I think that every creative mind is like this; save for a different list of influences. This is as it should be.

With all this amazing knowledge, it can be really easy to unintentionally (or intentionally) make other people’s genius into your own personal flash of brilliance.

So the question becomes, how can we filter all this fantastic inspiration into an individual statement of creativity?

  • Focus on the concept, not the content.  More often than not, ideas and products work because of the way they are put into action. This can be anything from marketing strategy, to packaging, to production elements. What makes it unique makes it work.
  • Ask yourself what makes the “influence” memorable.  Is it the idea itself or the person executing it?  Is it the product or the mission behind it?  Are you just always attracted to anything orange, or vintage, or boldly patterned, or_____?  Look underneath the surface a little bit to see what’s really drawing you in.

These are two starting points, but I’m really interested in what you have to say. Have you ever been through either side of the “stealing” experience?  How do you filter all the great creativity in your world every day? Besides Pinterest, of course...let me know!

Megan Gallagher is a small-business strategist working with creative indiepreneurs at Method & Madness.  She talks business development, creative vision, and indie lifestyle through one-on-one strategy sessions, e-guides, and the Method & Madness blog.

Main image courtesy of zigazou76

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Posted by: Megan Gallagher

Posted in: business admin , community

14 May 12

Common Financial Terms for Online Craft Sellers: Defined!

A seller who’s brand new to the biz or even an old pro in the crafting world will occasionally run into a financial term they don’t know. It’s nothing to be ashamed of; there are so many and we don’t all have accounting degrees! Here’s a quick list of some of the more common financial terms you may encounter during your time as a craft seller.

Revenue: This is all the money you earn before taking anything else into account. This money can come from sales of your stuff, investments, or even donations to your company.

Expenses: That $30 for yarn? The shipping costs that seemed to go up last month? The gas it cost to drive down to the post office four times a week? Those are all expenses – anything it cost you to run your business. They fall in two categories, direct and overhead costs:

  • Direct Costs: Anything that you paid out to physically make and deliver your product to a customer. Includes material and shipping expenses like boxes and stamps.
  • Overhead Costs: This covers all the other expenses you pay to run your business, like paying employees and making sure you have electricity powering your office.

Net Profit: This is how much money you’ve actually made after you’ve deducted your expenses. You also subtract any returns you had that otherwise wouldn’t be on your sales sheet. The remainder is the total amount you’ve ACTUALLY made.  It sometimes helps to think of net profit in visual terms – as the actual money you’ve caught in your net and get to keep.

Financial Statement: This is a complete breakdown of everything going on financially with your company. It covers how sales are going, how much you paid for various expenses, among other things like:

  • Assets: An asset is anything your company (or you) own that adds value. This could be computer equipment, a sewing machine, or even your car if you mainly use it for your business.
  • Liability: If you took out any loans or otherwise owe money, it’s counted on your financial statement as liability.

Financial statements are great for you to keep track of exactly how well your craft business is doing. You may think you can keep it all in your head or on separate sheets, but in the middle of making items and selling some information can definitely be lost.

Also, if you have investors or interested companies looking at you in the future, you’ll want to present an accurate view of your growth. Financial statements are the best way to do that as they cover everything financial involved with your craft store.

Have you run into any other flabbergasting financial terms during your time as an online seller?  Let us know in the comments and we’ll play Webster’s Dictionary for you!

This guest post was brought to you by Outright.com, the simplest way to manage your small business finances online!

Main image courtesy of 401K

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Posted by: Outright, Inc.

Posted in: business admin , selling

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