We are in the midst of the back to school rush and Halloween is just around the corner but soon we will be in the holiday season and NOW is the time to get your store ready! Whether you have an online Meylah store, website, a brick and mortar store or both, preparing to get your store ready for the holiday season takes time, planning and dedication. Below are 10 tips to help you!
Identify your target audience – For the upcoming holiday season the first step you must take is to decide who you will target for your holiday promotions, specials and products. Will you target kids, parents, families, women? Or will you have items for people in more than one category? Decide this first and every other step will be much easier.
Pick a theme – Whether you choose a White Christmas, Santa’s Workshop, A Winter Wonderland, Angels or a focus on Tasty Holiday Treats, it is important to decide what your theme will be because the rest of your planning will stem from it.
Decorations – Once you have a theme, it is much easier to select decorations that support that theme. If you have a brick and mortar store, your local party supply store, searching for products online and even looking through some of your own Christmas decorations can help you get all of the decorations together that you need. For your website or online store needs, you can find various electronic templates online and you should take advantage of holiday themed product styling to help with giving your site a holiday flare.
Select holiday products or special promotions – What products will you choose to offer during the holiday shopping season? Many holiday shoppers have several people on their holiday gift-giving list so offering 2-for-1 deals, deep holiday discounts or a free gift to shoppers when they spend a certain amount (e.g. Spend $50 and receive a free product/service) are all popular with holiday shoppers.
Get organized – Whether it be for your website or your physical store, it is important to make sure that customers can find what they are looking for online and in person. Getting your site organized with things like drop down menus, search options etc., will help customers to not become frustrated when shopping on your site. In your brick and mortar store, it is important to make sure that you have an environment that is free of clutter, has clear signage and that you consistently replenish your merchandise.
Create clear, yet eye-catching messaging – One of the most important things that you need to include in your messaging to holiday shoppers is why the items that you are offering make good gifts or how a product can help the shopper have a less stressful holiday season.
Promote, promote, promote – Between now and mid-October is a great time to put out teasers to your potential holiday customers. This will let people know that you are already planning for the holidays and that you have their shopping needs in mind. This will make shoppers remember you when it is time to start their holiday shopping. From mid-October to mid-November is a good time to release coupons that people can save to be one of the first to get possibly a deeper discount on your holiday gift items for example.
Utilize social media – Social media is one of the best and cheapest ways to help spread the word about your upcoming holiday specials, products, etc. You can also let people know when to expect certain items or specials to be available so that they can mark their calendars.
Offer holiday giveaways – A great way to get holiday shoppers to support your business is to offer weekly giveaways. This can be something as simple as an additional percentage off of a product, a free raffle to win a particular product or possibly a giveaway to loyal customers.
Be ready for an increased number of shoppers – You must make sure that you have enough merchandise and back office/online/in-store support to handle what will most likely be an increased number of customers during the holiday shopping season. This is one of the most important things to keep in mind when preparing for the holiday shopping rush that many businesses do not keep in mind.
By incorporating the 10 tips above, you will set yourself up for a successful and hopefully lucrative holiday shopping season!
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