23 Mar 12

4 Surefire Ways To Build Your Brand

Running a successful business starts and ends with branding.  Your brand is the way your customers, your peers, your family, etc. describe your business and it begins with you!

How do you want people to describe your business?  Here are 4 surefire ways to build your brand and make sure those talking about you are talking good things:

1. Personalize your brand: Personalize your business with your own picture. Using a picture of yourself builds a personal connection with your customers making a potential sale a little easier.

2. Create a portfolio of your work: One of the best ways to sell your work is to share your work...so, take pictures of your best work and put it into a portfolio (either hard-copy or electronic) so you can carry it to shows and events and share your work.

3. Respond to your customers: This is the easiest way to build your brand with a professional image.  Whether it's a purchase, a referral, feedback, product return or complaint, responding to your customers will ensure they return...and, they probably will bring others with them.

4. Spread the word about your products: Building your business and your brand starts with you so tell people about your products. It's one thing to create, but it's completely another to let everybody know it exists so spread the word in every way possible!

What are some of the creative ways you've used to build your brand?


Posted by: Jason Dirks

Posted in: marketing

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