30 Apr 12

5 Tips To Help Make Your Site Press Ready

What a journalist learns about your brand in just the first 5 clicks on your website determines whether your product is worth sharing with her readers. Make each one count by ensuring your website or online store is press ready!

I’ve had my brand featured in Self, Redbook, Ladies’ Home Journal, Shape, The Nest and more, because my site is easy to use, informative and inviting. Here are 5 tips to help you get the coverage you deserve:

1. Clean and Simple = Easy to Use

Splashy videos and Flash may seem impressive at first glance, but if they slow down your website, an editor won’t make it past your introduction. Make using your site intuitive by offering a clearly labeled menu with the most important links posted in the top half of the page.

2. Invest in Photography

Media outlets’ budgets are tight and they have fewer resources to dedicate to photography. If your online product shots are magazine quality, your product will be more appealing to editors looking to save money. Have high resolution photos on hand, or better yet, make them available for download from your site.

3. Update Your “About” Section

Review your “About” section once every few months to ensure the information is correct and up to date. Favor specific wording like “in 2009,” rather than “3 years ago” to help avoid errors if a writer goes to your site for information. Above all, make sure all of the information on your About page is accurate and true. If you’re not the best source of information about your brand, who is?

4. Introduce Yourself

People often make for a more interesting story than products, so share your story and offer a professional grade headshot on your site. This also helps magazine writers learn quickly whether your story fits into their demographic.

5. Connect Quickly

Don’t make journalists hunt through your page for your contact information. Include an obvious media or PR email address in your contact section so they can get in touch quickly. Many journalists won’t even bother trying to reach you through an info or customer service address.

When you do get that important first call or email from an editor, respond quickly and respect her deadlines. Effective communication is prized in media, and helping an editor get the story will make you a valuable source.

Do you have any tips for getting press ready that you can share...we'd love to hear them!

Andreea Ayers works with creative entrepreneurs to help them get media attention for their products and to increase sales by getting their products in stores. For advice, insight and lots of free resources, check out her site LaunchGrowJoy.com

Posted by: Andreea Ayers

Posted in: marketing

Add your Comment!

Please type in the box below the characters you see in this image (this is to prevent spam):
if you can’t read this, click the image for a new code

Thanks for your interest in my free download!

To download this free content, just enter your e-mail address below. This will allow you to be updated when new resources are available on my store.

Please verify your e-mail subscription in the confirmation e-mail you will receive. You can always unsubscribe anytime you wish in the future.

Hey, looks like you're new here!

Our daily blog is full of awesome information about how to successfully market your creative passions: arts, crafts, photography, music, and more!

You REALLY should subscribe to our eBook series and Newsletter — you'll get exclusive content, tips and tricks from successful Meylah members, and first-look access to what's new on Meylah. Best of all - it's 100% free!

This message will only appear once.