Do you have multiple creative passions? Maybe it's photography and jewelry or pottery and painting...whatever the passions, do you struggle with deciding to separate your sellable products into multiple shops or keep them housed under "one roof"? This is definitely something to consider and here are 5 simple formulas to help you make an informed decision:
1. Clashing Items
If your items clash terribly, you may want to consider splitting them apart. However, if your items are different in nature, but look good together, you may benefit by keeping them together. If executed properly, variety can be the "spice of life."
2. Targeting Different Audiences
If you’re targeting entirely different buyers, you should consider separating your items into separate stores to suit the range of buyers. For example, if you are trying to capture a very high end, high price consumer versus pursuing the value shopper.
3. The Big Product Hit
If you have one item or style of item that takes off and produces more sales for you than anything else in your shop, then consider capitalizing on that by creating a niche for it through a different shop.
4. Too Many Items
There is no magic number, but if you sell a high volume of items, they may get lost if they are all sold in one place. If you decide to stick with one shop, the key to success is to create tags and categorize your products in a way that will make sense to consumers.
5. More Shops = More Management
If you open multiple shops, be prepared to promote and market all of them. Success is just around the corner, but it can get hectic so make sure you're up for it!
As you can see, there are many pros and cons to separating your creative pursuits into multiple shops, so take your time and mull these over before you jump into things! Let us know your thoughts and please share any tips or personal experiences you’ve had making this decision! And, here are some related articles to help you:
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3 Comments
These make a lot of sense…thank you!
I love all of your articles, but this one is especially timely. I’ll be sure to pass it on to my Etsy Team! Thanks again!
A great post, Courtney! I have often felt distracted when visiting an online shop with too many different types of items. Sometimes opening a separate shop is best!