Every online store owner says they want more web traffic, but how do you get it? While there are plenty of websites offering to sell you traffic, you’ll draw more benefits from naturally creating your own following of visitors who actually want to purchase your product.
Here are five ways to drive more traffic to your site:
Search engine optimization (also known as SEO) helps search engines like Google and Yahoo identify your site as one searchers are seeking. Most content management systems like WordPress help you by offering boxes to fill in to take advantage of SEO. Use them consistently, name photos with your keywords and checking your keywords periodically using Google’s free Keyword Tool to find the best ones for your product.
One of the biggest missed opportunities for traffic is not linking your social media sites to your website. If you post a product in your Facebook feed, link it to the page where it can be purchased. Likewise, link your Pinterest photos and use sites like bitly to fit product page links in your Tweets.
Put Your URL Everywhere
Your URL is your website's address and include it in your email signature, your signature on any message boards or blogs where you post, your advertising brochures or cards and even your product tags and packaging.
Create Useful Content
Free whitepapers and videos in your niche are great ways to drive traffic. For example, you could create a craft tutorial video and post it on YouTube, share it on social media and make it available for download from your site. Make sure your URL is on it to ensure people who receive it from a friend or find it on another site can find you.
The more you update your blog or website, the more visitors will want to return to see what’s new. Additionally, frequent updates make your site more attractive to search engines, helping your search ranking.
Do you have any tips for driving traffic to your website? Share them with us!
Andreea Ayers works with creative entrepreneurs to help them get media attention for their products and to increase sales by getting their products in stores. For advice, insight and lots of free resources, check out her site LaunchGrowJoy.com