Have you heard of it...social commerce? It's on the rise and there's probably a good chance that you're already involved in social commerce without even knowing it.
So, What is Social Commerce?
Have you purchased something from someone because they shared it on their blog? Have you integrated your store right into Facebook? Do you have a Meylah storefront? YES, these are all examples of social commerce...using your online social channels and tools to help promote and sell your products.
The definition of social commerce according to Wikipedia is "a form of electronic commerce that involves using social media to support social interaction and user contributions to assist in the online buying and selling of products and services."
Why Use Social Commerce?
It works! It really does, although social commerce is a long-term process...it's all about relationships. Just like any great relationship, a successful social commerce strategy takes time and effort to build.
As you know, one of the best ways to help sell your art, photography and handmade crafts is through the story of your work. Customers want to understand the inspiration behind your work and how it was created. Social media enables this dialog to happen online and combine it with ecommerce...ta da - you have a perfect match!
There is a rise in social commerce and it's not just individuals and small businesses. Many big retailers are shifting their marketing budgets to focus on social media in order to help increase sales.
How do you use social commerce today? We would love to hear the ways you have found success using social media to help sell your work.
Here are 2 fantastic blogs to follow for more information on social commerce and social media:
Main image courtesy of Fosforix