17 Aug 12

Be Yourself: 6 Tips For Staying Authentic In Your Business

Be yourself.  Whether you're just starting your business or you've been running it for years, nothing matters more. 

Here are 6 tips for running your business and staying true to who you are: 

Tip #1: Make sure the products you create are actually something you enjoy yourself...without that passion you can't expect others to enjoy them either.

Tip #2: Be true to your business by being yourself. Allowing your customers to see who you are, not who you can imitate will turn them into loyal and long-term customers.

Tip #3: Write your product descriptions from the heart...share why/how your products are created and your inspiration to build a personal connection with your visitors!

Tip #4: Don’t try to be all things to all people....you may think you need to satisfy everyone, but the truth is you just need to find a niche that satisfies you and your customers will follow.

Tip #5: When starting your business, try more than just one idea to test the market...don’t put "all your eggs in one basket" as they say so that you adapt and grow where needed.

Tip #6: Seek out a mentor or fellow creative to share ideas and help improve what you do.  There is a lot of power in collaboration!

What tips do you have to staying authentic in your business!


Posted by: Courtney Dirks

Posted in: business management , community

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1 Comment

1 Suzanne Mallabone commented on 08/18/2012

Phew... I am pleased that I am doing all 6. It feels very brave to be honest and speak from the heart and put yourself out there, but I think people always sense if you are being genuine and respect your honesty.

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