Did you know that E-Mail marketing is considered the most effective online marketing tool to-date? Compare E-Mail marketing to Advertisement, Social Media or Partner marketing, E-Mail marketing comes on the top.
Here are some articles that support this claim:
A Great infographic on this subject, you should check out:
In summary, E-Mail marketing has some unique advantages vs. other online marketing:
- Usually e-mail reaches those who have willingly given permission to hear from you.
- You know that your message will be seen by every person in your list.
- It is easier to segment your audience and create custom message that connects with each segment to be more effective.
- Effectiveness of E-Mail is far greater when it relates to open rates, conversions and ROI.
Now that we all are on the same page, the next step is to understand what is important when thinking about E-Mail marketing.Some resources you might want to explore are:
In summary, you have to be very careful, strategic and thoughtful when considering E-Mail marketing because it is very personal so any miss step would lead to unsubscribes. Once you lose a subscriber, it is very difficult to win their heart back.
Next time, we will talk more about the HOW’s of E-Mail marketing including Planning, Designing, Understanding the #’s and connecting with your SALES and PROFITS.
We would love to hear your take on E-Mail marketing, how it has helped you, what you have learned and what you like and dislike about E-Mail marketing.