Harnessing Google Analytics by Meredith Keller of Smaller Box

Our good friend, Meredith Keller, over at Smaller Box has written another eBook and this one is exactly what many of us have been waiting for...a user friendly and easy to understand eBook covering everything from the basics to the advanced techniques of Google Analytics.

Her eBook, Harnessing Google Analytics to Make More Money, Grow Your Brand and Be a Better Marketer (Even if Technology Scares The Pants Off of You), is available now at Smaller Box so be sure and check it out!

Why This eBook?

Meredith simplifies the complexity of Google Analytics into a simple step by step and easy to understand overview of one of Google's most helpful resources for small business owners managing their own website.

Using real-world examples and helpful screen shots, she walks the reader through every aspect of Google Analytics from the basics of signing up to more advanced topics such as consumer behavior.

A Quick Overview

Meredith's eBook is "designed to cut through all the confusion and help you find the information in Google Analytics that you need for your business.  You’ll gain powerful insights about where your sales come from, how your customers behave online, and areas of your site that need improvement."  The topics in the eBook include:

• Setting Up Your Account
• Getting Acquainted With Keywords
• Get a Better Picture of Brand Strength
  With Advanced Segments, Keywords
  and Direct Requests
• Getting to Know Your Top Referrers
• Understanding Site Affinity With Visitor
  Loyalty, Time on Site and Bounce Rate
• Most Popular Pages and What They
  Mean For Your Business
• Event Tracking
• Goals, Funnels and
  Cart Abandonment Issues
• Ecommerce Tracking - The Motherlode of
  Important Information
• Understanding CPA (Cost Per Acquisition),
  Revenue and Doing the Math

If you're managing your own website and want to take your business to the next level, then you definitely need to harness Google Analytics and Meredith's eBook will help you master this quickly.

Thank you Meredith for sharing this with all of us today!