Do you see yourself as a creative spirit who dabbles in many creative outlets? Maybe you’re making jewelry one day, quilting the next, and painting the day after? Do you try to sell all those different mediums or do you focus on one?
I ponder this topic often and Megan Auman’s article, Balancing the Creative Brian with the Business Brain on Crafting an MBA validated many of my personal thoughts. I have come to recognize that just because a person is able to create various types of products, that they shouldn’t necessarily make them all available for sale. It’s nice to retain some of those skills simply as hobbies so that you don’t view all of your creative passions as work.
It’s also important to realize that cohesion is important among the products that you sell. Even though the various creative items you make may be fabulous standing alone, they may actually distract from your other products when featured alongside one another.
Other considerations you should factor in involve your available time and resources.
With limited time to make handmade goods, consider what you most enjoy making and how long it takes to produce each final product. Through experimenting with ice resin jewelry, I found that it’s not my favorite. While I enjoy the final product, I’ve found that it’s time consuming to work with and it’s less profitable than my other jewelry designs, so I’m phasing out of that work. In this case, although I still enjoy the ice resin work, I’ve come to realize that it can still be a hobby. Through trial and error, I’ve learned that I need to refocus my usage of time on efforts that drive more profitable and personally rewarding results.
If you’ve committed yourself to selling several different forms of creative goods, keep in mind the concept of opportunity cost, both in the time you have available as I mentioned before to work on creating goods to the cost of buying supplies or resources to make new goods. If you’re spreading your financial resources to buy supplies for various types of products, then you may be limiting your capacity to buy the necessary supplies to do one thing extremely well. Ultimately, the supplies you choose to buy with your money are vital to your success. Using your financial resources wisely!
Main image courtesy of M@mad.