Guest Posting and How It Can Help You

Have you ever written a guest post for someone else's blog?  How about had someone write one for your blog?  We've had several guest posts on Meylah and we love them, although you have to develop a clear strategy for guest posts and make sure the guest blogger and the topic align with that strategy.

The most important ingredient of a having a successful blog is consistency, both in the frequency of your blog posts and in your written "voice."  All bloggers know that having guest posts would definitely help to maintain the frequency of blog posts, but there is a balance and too many guest posts may actually dilute your blog’s original "voice" resulting in the loss of your audience.  The answer is moderation (as usual, it’s always moderation) and here is how having guest posts can help you, your blog and your business.

Alleviate Additional Work

This is the probably the most obvious…having someone write for your blog means you don’t have to write so maintaining the frequency of your posts becomes easier, at least for that day right?

Introduce New Perspectives

One of the best reasons to have a guest post is to introduce a new perspective to your readers.  Recruit an expert on a topic you cover, ask a fellow blogger about a topic you don’t cover or anything in between.  The point is to share information across communities and create dialog so that we all can learn from each other and hear new perspectives.  Just remember to align the topics with your initial blog strategy so you don’t stray too far away and risk losing readers.

Build New Relationships

Writing guest posts and allowing guest posts on your blog opens the door to building new relationships and growing your community.  We all have heard “it’s not what you know, it’s who you know” and it’s true.  Your community is your best asset to grow your business and attract more customers…the access to information and knowledge goes up exponentially as your network increases and writing a guest post and allowing guest posts on your blog is a wonderful method to building relationships.

Gain Exposure

Find a fellow blogger or community influencer and ask them to write a guest post for your blog, or vice-versa-ask if you can write a guest post for someone else.  It’s usually a win-win for both parties because the guest blogger usually brings their own audience with the guest post and in turn they are exposed to a new group of readers.  And remember that if you are recruiting a guest post to make sure and maintain a similar “voice” so you don’t turn off any of your regulars.

So now we like to turn to you, how do you feel about guest posts on your blog or writing guest posts for others?

Main image courtesy of EricMagnuson