The products we sell need to be encased or wrapped in some way for several reasons: protection, branding, presentation and experience. How you package your product can help it stand out in a crowd, and can also affect customers' impressions of your business. The experience of receiving and opening a pretty package reminds people of receiving a gift and who doesn't love gifts?
For sellers of handmade items, packaging plays a dual role. First, the packaging brands your products and makes them unique. The second is that it can help play up the fact that you're not selling conveyer-belt products. As crafters and artists, you can add personal touches that big corporations can’t, so take advantage of that!