How To Package Your Product

For sellers of handmade items, packaging plays a very important role.

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The products we sell need to be encased or wrapped in some way for several reasons: protection, branding,  presentation and experience. How you package your product can help it stand out in a crowd, and can also affect customers' impressions  of your business.  The experience  of receiving and opening a pretty package reminds people of receiving  a gift and who doesn't love gifts?

For sellers of handmade items, packaging plays a dual role. First, the packaging brands your products and makes them unique. The second is that it can help play up the fact that you're not selling conveyer-belt products. As crafters and artists, you can add personal touches that big corporations can’t, so take advantage of that!

Dionne Christiansen is a graphic designer based in Houston, TX. She is the face behind the Etsy store City of Dionne and writes at her blog Notes From Dionne.

At Meylah, our goal is to help independent sellers succeed in building their businesses online.  We know it can be tough, but with our online storefronts, marketplace, entrepreneurial advice and social networking know-how, you’ll be one step closer to success. We know how hard and time consuming being an entrepreneur can be, but with the proper skills at hand, we believe anyone can succeed!

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