The products we sell need to be encased or wrapped in some way for several reasons: protection, branding, presentation and experience. How you package your product can help it stand out in a crowd, and can also affect customers' impressions of your business. The experience of receiving and opening a pretty package reminds people of receiving a gift and who doesn't love gifts?
For sellers of handmade items, packaging plays a dual role. First, the packaging brands your products and makes them unique. The second is that it can help play up the fact that you're not selling conveyer-belt products. As crafters and artists, you can add personal touches that big corporations can’t, so take advantage of that!
Dionne Christiansen is a graphic designer based in Houston, TX. She is the face behind the Etsy store City of Dionne and writes at her blog Notes From Dionne.
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14 Comments
This is a lovely idea. Thanks for sharing! :)
Every time I see an article on packaging it makes me wish I sold something that wasn’t flat. Anybody have tips on how to package photos and cards in a pretty way?
This is gorgeous, I love the idea, and so easy to personalize it to everyone’s individual tastes!
Those are gorgeous little packages! I often hear people say they don’t want to pay the added expense of pretty packaging – but it’s so important! I get feedback all the time on the fact that the items I send are in gift boxes, with grosgrain ribbon. I’ve seen great stuff using vellum-y paper and baker’s twine too…maybe that would work for photos and cards, because it’s lighter? Such adorable stuff!
I loved this read!!Can’t wait to get all the stuff and try it out myself!! Great read
I love that you have taken common, everyday items lying around the house and turned them into something so cute. What a creative & affordable way to spice things up! (Amie – I saw on Dionne’s last post a store featured called Nice Package that sells baker’s twine, they feature it wrapped around photos & it looks great!)
You have made something very simple elegant!
Aww, lovely! I love the little extra touch! :D makes the ordinary package looks a lot prettier! :D
and well, what can I say? I always love anything when ribbon is involved, haha…
thank you for the great idea! :D keep sharing? :p
Love the step by step approach. You make it look so simple. I’m definitely going to try to spice up the way I give gifts!
Your creativity never ceases to amaze and INSPIRE me. I see things like this and wish I could make my packaging look as good… now that I know the steps – I CAN!!!!
so pretty! I love the buttons idea!
Great Idea! Thanks so much… I am always at a loss at how to do these things.
Another beautiful gift-wrapping suggestion.
Thank you so much.
Wow…......is this cool or what? I often don’t dress up my etsy packages…..well because i don’t really enjoy wrapping…..but i can see how it can help make a simple gift into something special! Thanks so much for the nudge.
Love, Violette xo