28 Jun 10

3 Ways to Sell to Busy Buyers

We all know that selling involves a lot of hard work and usually is split between making your products, sourcing your inventory, tracking your finances, and then of course just dealing with life.

Well, what about your buyers' schedules...they themselves are busy and don't necessarily have the time to browse for hours so how do you capture their attention quickly to turn them from a busy buyer into your customer?  Here are 3 ways to sell to busy buyers:

1.  Make it Different

The best way to attract a busy buyer is to make yours different...create a unique product that stands out from the rest or catchy messaging to funnel a buyer into your shop or even just use wonderful colors to grab attention.

No matter which way you slice it, making something different and unique will always be attractive and set you apart from the rest.

2. Make it Easy

The best rule of thumb for creating products to sell to busy buyers is to make it easy to buy them.  We all know how frustrating it is when you see something you want online and you can't figure out how or where to click the buy button (if there is one).

Make it super easy for your buyers to purchase and you're guaranteed not to leave a sale on the front steps because of complexity.

3. Make it Useful

This may not sound like a necessity because we all know how many things we buy just because they're on sale or because they might make a great gift (doesn't matter for who), or even just because they'll look good in the house somewhere.

However you look at it, a busy buyer is occupied and usually is looking for something to make their life a little easier so make something useful for them.  It can be entertaining, it can be something they'll wear, anything that just says useful will get a busy buyer's attention!

Hope these 3 quick tips for selling to busy buyers are helpful...and be sure and share your tips for selling to busy buyers and how you've managed to capture these active individuals!

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Main image courtesy of Daniele Pesaresi

Posted by: Jason Dirks

Posted in: selling

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1 Melissa commented on 06/28/2010

Great ARTICLE !!!!!!!!!!!!!!!! Thank you for sharing :)

2 CV commented on 06/28/2010

This article hits home. I just did my purchase from courtney's site at http://meylah.com/courtneyrian .
This site is so easy and helps a busy buyer like me to make a purchase instantly.

Great article.

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