To continue the improvement of your small object photographs, let’s talk about taking a completely different approach to the composition of your photos.
Have you ever really looked at a great photo? Not just the featured object, but the way things are placed within the frame? The ones that really catch our eye generally have certain things in common:
- The background doesn't compete with the item(s)
- Objects are placed at an angle or off-center, not in the center of the frame
- The main focal point is close to one of the corners of the photo
- The object(s) fill the frame
While there are definitely exceptions to these rules, one of the easiest ways to create interest in your photos is to simply place your object(s) at an angle or just off of center. By doing this you create visual “movement” and depth within the frame which allows the viewer’s eye to focus on the main subject after following an easy, natural pattern around the image.
Why does this work? Let’s look at the “Rule of Thirds”. In the visual arts, the “Rule of Thirds” states:
“An image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. Proponents of the technique claim that aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject would.” (Source: Wiki Rule of Thirds)
In the photo above, you’ll see 3 lines x 3 lines layered over the top of the photo, stretched to the ends of the photo. The pendant is placed in the lower right intersection of the grid. This creates a visual energy that is much more interesting to the eye than simply placing the pendant in the lower center of the frame.
The next time you are taking your photos, imagine this grid (some cameras actually have a setting that will place the grid on the screen) while you are composing you photos and see what happens.
You can also give these ideas a try:
- Place your piece at a diagonal with an intersecting horizontal background line. This creates visual movement and more points of interest within the image.
- Focus sharply on the main part of the object and allow the depth of field to blur the outer edges. Using depth of field to your advantage, you can further enhance your photo and draw your customer’s attention to the main focal point of your piece
- If you're photographing jewelry, in particular, necklaces, swirl your necklace chains in an “S” pattern away from the lens at an angle – curving lines are very pleasing to the eye. Think of how wind and water are depicted in a painting – these are the types of curves you want to emulate. Use of depth of field is good to try here too.
- If you are used to placing your piece in the very center, try to see if you can angle the object or move your camera a little to one side. It’s amazing how a tiny change can make all the difference between a stagnant photo and a dynamic one!
The main point here is to experiment with your composition. Be daring. Take photos that are *too* close. Take photos at *extreme* angles. Then compare the visual interest in those shots to your standard photos. You might be surprised to find that what you once thought was “over the top” is actually the more interesting composition for your work!
Stay tuned for Part 3: "Change the Way You Use Your Camera (Technical)"
Marlo Miyashiro (a.k.a. IMakeCuteStuff) has been in the retail and wholesale handmade craft industries for over 20 years, creating and selling her work to over 200 stores across the country and abroad. She is a jeweler by trade, crafter of sewn things, teacher of techniques and a business consultant for emerging artists. She is also one of the founding members and current organizer of EtsyRAIN- an active community of over 900 artists who reside in the Puget Sound region and own independent shops on Etsy. You can find some of Marlo’s lighthearted work on Etsy and more info on her consulting services at Creative Arts Consulting.
Photo credit: Marlo M of I Make Cute Stuff.




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3 Comments
Can't wait for the marketplace !
This is information that everyone needs especially new members. Because photography is the most important part of presentation.
I've noticed that when I angle my pieces not even knowing this before now that they look much better when I take the pictures as opposed to putting the item just in the center.
Thank you I'm going to be trying more of this.