You’re probably well aware that Facebook has been shaking quite a few things up lately! So today I’d like to give you an overview, in non-technical terms of the key changes to Facebook pages that you should be aware of as you manage your Facebook fan page, from the new features offered to the modifications in page layout.
- Admins are now notified when fans post comments on your page, so you can stay informed of engagement on your page via email rather than constantly logging into Facebook to stay updated.
- Pages can now “like” other pages.
- You can now click back and forth between your personal account and your fan page by clicking on the “Use Facebook as …” feature, this feature also enables you to now post comments on other pages as your fan page, no longer limiting you to commenting on other pages from your personal page. Now, you are able to engage as your brand as long as you “like” the other page first.
- Posts are no longer in chronological order. Facebook now filters the content on your page based on an EdgeRank algorithm, which determines the order of posts based on number of interactions, such as likes and comments. You can click on “most recent” to allow you to see all posts (not filtered) in reverse chronological order and select “hidden posts” to see posts by users that you’ve hidden or that have been filtered out by EdgeRank.
- There are several new one-click access links to Admin functions that previously required you to go through a series of steps to accomplish. For instance, you can now easily manage your page Admins from the “See all” function on the right hand column of your page rather than forcing you to go through the old ‘Edit page’ link.
- Facebook photos are now included at the top of your page. This is the most obvious change in terms of layout to your page. Now, your most recent photos will show up on the top of your news feed (either added by the admin or through tagging). And if you don’t like the images being displayed on the top of your page, you can simply scroll over them and click on the “x” to make them disappear.
- Tabs are no longer on the top of the page, these links are now located along the left hand side of your page and FBML has been replaced by iFrame tabs for pages.
- Fan pics are now gone and have been replaced by a simple count of the number of likes for your page.
- There is no longer an information box under your profile picture. Folks will now need to click on the information link to access your basic information.
What are your thoughts on all the Facebook changes? Do you like the new features and layout or do you prefer the older version?
- 8 New Facebook Changes: What You Need To Know on Social Media Examiner
- Big Changes to Facebook Fan Pages on Ignite Social Media Blog
- Facebook Page Changes - Our Run Through on The Social Penguin Blog
Main image courtesy of smemon87.