The Importance of Setting Up An Email Signature

Setting up an email signature is one of those “I’ll get around to it later” tasks, but it’s worth your while for several reasons, as it:

• Serves as a free marketing tool for anyone you are reaching out or responding to
• Makes it easy for others to find and get in contact with you
• Is professional and shows that you are serious about running your business

It may be tempting to go overboard when you create your email signature, providing links to your every presence on the web, along with fun quotes, animations, and so on, but you should be careful not to go too wild!  Focus on the basics, such as providing:

• Your name
• An easy way for people to contact you, such as your phone number or email address
• The name of your company (along with a link) and your title within the company

Brevity is important when it comes to your email signature.  Be cautious about adding too many lines of text or links to your email signature as it can be very daunting to your email recipients.  Emphasize the places where you really want folks directed to.  And, if you would like to include details directing folks to your social media handles, I recommend using an email signature service such as the Wisestamp email app to help you build a clean signature with unobtrusive icons linking out to your social media sites.

I hope the benefits of using an email signature will incentivize you to take a few minutes this week creating an email signature or cleaning up your existing one.  It’s free, easy, and creates consistency and uniformity in all your email communications!

Main image courtesy of sleepyneko.