This week I read an article on The Contemporary Handmade Alliance about Facebook Faux Pas and it immediately got me thinking about the good and bad behaviors people exhibit on Twitter. So, armed with inspiration from The Contemporary Handmade Alliance as well as Meylah’s community on Facebook, I wanted to highlight some “Do’s” and “Don’ts” you may want to consider while tweeting…
To kick things off in a positive light, let’s start with some “Do’s”:
- Provide quality over quantity! It’s better to have a lower volume of relevant and appealing tweets than a high volume of worthless tweets.
- Use Twitter to network with others in your community. Tara Gentile hit the nail on the head when she commented that “it's important to remember that it's not your customers on Twitter. It's people you should be networking with. Tweeting shop links, new product listings, etc... isn't going to get you much traction, but leveraging a convo with a blogger or learning from your colleagues might get you way more sales down the line.”
- Consider using a free Twitter service to schedule tweets in advance. I use Hootsuite, but no matter which service you select, it’s nice to spread your tweets out over a period of time rather than posting tweets in bulk all at once. This is a major turn off!
- Mix it up! Tweet interesting things…try to inspire your followers to come back for more through humor, quotes, questions, interesting articles and other dialogue. As they say, “variety is the spice of life!” Stay away from tweeting about one thing all the time. If you do it right, you can appeal to a targeted audience without boring the heck out of them.
So now that I’ve equipped you with some “Do’s,” here are a few “Don’ts!”:
- Don’t add links without any other text. For example: just tweeting the link “http://bit.ly/9iOpiN” doesn't add much value. Including a statement like “An introduction to screencasting and how to use it to promote your business...http://bit.ly/9iOpiN” is a much more valuable and intriguing tweet.
- Don’t exclusively self promote. Promote others within your space! It’s exhausting to read about people who are only interested in themselves. Spread the wealth to others by re-tweeting their tweets and engaging in conversation. “What goes around comes around!”
- Don’t take long breaks. Try to be consistent with your tweet schedule. If possible, try to tweet something at least once daily.
Now it’s your turn to offer some insight on what you love and hate to hear by others on Twitter, please share your insights through commenting below!
Main image courtesy of Mike Baird
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