ABOUT COSELL GTM MOMENTUM WITH MICROSOFT
With 60% of customers appreciating the convenience of marketplaces, Forrester is predicting that 17% of the $13 trillion in B2B spend would flow to marketplaces by 2023. It is estimated that companies co-selling with Cloud Hyperscalers such as Microsoft, Google, AWS and others is expected to be over $300 billion!
Cloud Cosell Marketing is a new marketing strategy where both companies work together to develop a joint Cosell GTM framework that aligns with both companies’ goal & objectives, helps create demand generation, leverage cloud marketplaces, and shows the strength of the joint brand between the two companies.
Message from Microsoft Executive
Are you tired of playing catch-up with the competition in terms of technology and innovation? It’s time to take your business to the next level with strategic GTM and cloud hyperscalers
Investing in a Cosell GTM strategy and leveraging cloud hyperscalers can help businesses achieve higher levels of efficiency, speed, and scalability.
Read the full blog post where we explore the benefits of these cutting-edge technologies and how your business can stay ahead of the curve.
WHY JOIN COSELL GTM MOMENTUM PROJECT
Expand Your Network
Engage with a global community of industry leaders and influencers.
Boost Your Sales
Leverage Microsoft’s vast user base and promotional channels.
Benefit from shared knowledge, resources, and collaborative strategies.
Access to tools, resources, and promotions available only to partners.
How to Join
This checklist for SaaS Founders and Alliance Managers covers 10 critical GTM assets you must have so you can accelerate cosell partnership with Cloud Hyperscalers such as Microsoft, Google and others.
It’s all the principles we have used to help over 500+ customers to develop strategic cosell partnerships
Just let me know your contact information and hit the giant yellow button below to get instant access to the checklist for FREE.
- Cosell Solution Narrative & Business Plan
- Joint Solution Value Proposition
- Strategic GTM Plan, Calendar and Activities
- Cloud Marketplace Adoption Plan
- Essential Content Bill of Materials
- Joint Stakeholder and Project Management
Women in Cloud Community
- GTM Content Development
- Event Planning & Execution
- Account Based Marketing
- Solution Focused Campaign Execution
- Industry Event Integration
- Landing Page and Lead Magnets
- Marketplace Focused Campaigns
- Cosell Concierge Desk
- Customer List Mapping and Engagement
- MQL Lead Selection
- Seller & Sales Play Mapping
- Sales Enablement Bill Of Materials
- Cosell Days Preparation & Coordination
- Sales Play Content and Videos
- Campaign and Content Tagging
- Cosell Event Automation
- Content Development and Curation Workflows
- MDF, Proof of Effort & Cosell Benefit Management
- Marketing Activities & Calendar Management
- Marketplace Listing and Private Offers Management
Cosell marketing has seen unprecedented growth so far in 2022 and there’s nothing slowing it down. From IoT, green data centers, and geographic emphasis learn what’s next. Knowing the fundamentals of cosell marketing will help you not only find the right partner, but navigate the relationship once it has been established.
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