How (and why) to start building a digital ecosystem

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How (and why) to start building a digital ecosystem

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A digital ecosystem is a economic community where brands come together to share products and services to enable customer loyalty, global reach, the ability to scale exponentially and, as a result, a sustainable revenue stream for all parties involved.

It starts with a Native Marketplace.

A Native Marketplace is a community marketing tool lets you sell your partners’ products directly to people on your website. Apple’s App Store is a native marketplace. So is Amazon Prime. Yours can be just like theirs.

 -   If you have employees with side businesses, you can feature their products.

-   If a loyal supplier comes out with a new product, you can help them market it.

-   If you want to offer complimentary products without having to make them, offer your partners’ products and negotiate a percentage of what you sell.

 

Search engines love Native Marketplaces…

  • A Native Marketplace is an endless source of original content that will improve your rankings. Best part: your partners can create most of it for you.

  • A Native Marketplace gives you way more to post, tweet, pin, ‘gram about, which will drive your social channels up the rankings as well.

 

…but not as much as your customers will…

  • They get product recommendations from you, whom they trust.

  • They’ll find exactly what they need, from high-level info to a clear purchase path.

 

…and definitely not as much as you will.

  • You can expand your offering while still specializing in what you do best.

  • You can do right by the suppliers and contractors who’ve done right by you.

  • You can bring all your partners together to create a “digital ecosystem” with you at the middle.

 

When your partners win, you win.

Checkout Meylah Native Commerce platform to learn more and request a demo.


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