Develop Your Co-sell Led GTM Plan in 6 Weeks💥
(and get it funded💵)
-
Get expert and objective feedback, so you can stand out among over 400,000 other Microsoft partners
-
Clear the noise. Craft a focused sales and marketing GTM plan to acquire new customers and opportunities
-
Leverage this plan to successfully apply for funding programs and investments
-
Identify the top partners for your co-sell offer, so you can build a joint GTM strategy, add value to customers, and expand your sales reach
Ramp2Revenue gives you a step-by-step plan to go to market with the right partner to sell the right offer to the right clients.
GTM Assessment
Get a baseline for where you're at, including strengths and opportunities.
Solution Offer Development
Based on your personal GTM Assessment, the Ramp2Revenue team will help you design a co-sell led offer that helps you accelerate growth.
Coaching
Get clear on your 30-60-90 day plan. Make new decisions to move your company forward. Build confidence in your leadership team to execute on the vision.
Ready-to-Use Plan
Your co-sell strategy ducks are lined up including targeted marketing activities with budget allocations and sales team priorities. Start executing this playbook and optionally apply to get those outlined sales and marketing co-sell initiatives funded.
What Partners Are Saying
The team brought us the strategic thinking and framework we needed to launch a new AI and Machine Learning workshop program with our partners.
They helped us identify and create all the end-to-end components necessary to make the program a success--from providing strategic planning to creating presentations and communications narratives to gain executive support, and consulting on the demand generation campaign to launch the program with us every step of the way.
Their vast experience working with cloud partner programs made them a trusted resource and their collaborative approach made them feel like a true extension of our team. We look forward to teaming with the team for many more strategic co-marketing partner program launches in the future.
We maybe knew before, but we were not doing, and there's a difference. Before the program, we did not talk about our ideal client profile. We used to look for the most complicated solution first, but now we look for the most simple solution first.
- Microsoft Gold Partner
FAQ
Why should I invest in Ramp2Revenue?
Reduced time to market: Work with industry experts to develop your plan and proposal to maximize your partnership GTM benefits
Joint GTM readiness: Standout, get noticed, activate and accelerate your 2024 partnership outcomes.
Secure MDF/coop funding:
Go to your PDM with a rock solid proposal to grow revenue and secure that co-sell MDF funding ASAP.
Secure leadership support: Onboard your leaders to approve sales and marketing plays with Microsoft.
Boost demand: Put in place proven strategies to sell more via Cloud Marketplaces.
Bonus! Ramp2Revenue is tax deductible.
What's in the GTM Plan?
You’ll have a roadmap of what is needed specifically for your organization including strategic brand positioning, partnership opportunities to drive your GTM offer, strategies to find and acquire new customers, and a sales process based on proven methodologies.
How long is the Ramp2Revenue program?
Ramp2Revenue is a 6-week program.
Is it required to already co-sell with another partner(s) to participate in Ramp2Revenue?
No, you don't have to already co-sell with another partner. During Ramp2Revenue, you'll gain insights to help you choose which partnerships to pursue.
How Does Ramp2Revenue Work?
Step 1: Complete the GTM Assessment.
Step 2: Using your personal Co-sell GTM Assessment findings, we’ll work with you one-on-one to co-create your Cosell-Led GTM Plan including an offer your ideal clients can't refuse.
Step 3: We’ll walk you through your targeted Microsoft Sales Plays and Innovation Plays and help you align a strategy to maximize impact.
Step 4: You'll receive guidance on channel incentives and programs you may qualify for.
Step 5: When you’re finished with Ramp2Revenue, you’ll have clarity on opportunities for growth, a GTM plan you put into action right away, and an outline of approaches you can use to secure funding and qualify for investments.
About Us
Co-sell is a critical GTM strategy these days and the Ramp2Revenue Team is living proof of "better together". As Microsoft alumni, former partners, top suppliers, tech industry veterans, and executive coaches, we’re committed to empowering you to build a profitable, scalable business with Microsoft.
Meet the Team
Chaitra Vedullapalli CMO
CMO at Meylah and President of Women in Cloud.
As an industry-leading Cosell-Led GTM Expert, I harness my expertise to solve the most pressing GTM challenges faced by Tech Brands and Companies. My mission is to help you accelerate your growth and success. How do I achieve this? By creating a meticulously tailored GTM plan that leverages the power of digital solutions and facilitates strategic partnerships with Hyperscalers.
Karen Fassio
CPO
Karen is founder and principal consultant at Abundant Marketing Collective. She is a 24-year Microsoft channel veteran who led global channel strategies including channel programs, GTM, community, digital sales, and racial equity & social impact initiatives. She is co-founder and senior strategy advisor for Women in Cloud, a women’s startup community on a mission to unlock $1B of economic impact through women-led technologies.
Danny Suk Brown CRO
Danny is the CEO of AppMeetup. He has led channel sales and sales and marketing for global software, distributor, hosting, and IT Services companies. He owned and scaled a VAR business turned Managed Service Provider (MSP) before a successful exit. Danny coaches partner owners, leaders, and sales and marketing teams to accelerate growth through implementing sales processes, best practices, and proven methodologies from his over 20 years in tech.
