You Need to Colaunch Your Cosell Offers With Microsoft – But HOW?

We’ve developed a colaunch marketing system to help you quickly develop a reliable approach to gaining customer attention. Our Microsoft experts take the time to understand the intricacies and uniqueness of your offering and enable the support you need to scale your business in the Microsoft Marketplace. Join forces with Microsoft veterans Chaitra Vedullapalli and Karen Fassio, who have guided over 5000+ companies to success in jointly launching their Cosell offers with Microsoft.

Through this accelerator you can achieve the following: Receive launch focused business coaching with supportive executive accountability, establish your predictable co-launch marketing system with Microsoft, and consistently generate leads and discovery calls for your transactable Cosell offers.

Transform your Microsoft Cosell GTM Partnership into a success story today!

TRANSFORM YOUR BUSINESS WITH MEYLAH’S COSELL 4P GTM FRAMEWORK

The new rules for cosell partnership with Microsoft require several integrated GTM components that leverage the Microsoft marketplace to find new customers. We’ve distilled these components to include our expert guidance and accountability approach to help you set up a predictable colaunch marketing system that generates leads and discovery meetings consistently.

Meylah’s Cosell 4P Framework is a proven approach to simplify the process to create a working colaunch model you can use and reuse as you create new campaigns and offerings.

Imagine your ideal clients finding you effortlessly. Envision your company highly sought after within the Microsoft ecosystem. Picture more like-minded executives referring business to you.

If you’re ready to focus on this emerging lead-generating engine, we have a special invitation for you.

HERE’S HOW IT WORKS: MEYLAH’S COSELL 4P GTM FRAMEWORK

PLAN

Develop a strategic go-to-market plan.

PRODUCTIZE

Create and publish your transactable offer.

PLAYS

Design co-launch marketing campaigns to validate target markets, generate demand, and acquire customers.

PROMOTE

Utilize all channels to amplify your Colaunch marketing campaigns.

COLAUNCH Marketing ACCELERATOR

The Colaunch Marketing Accelerator is our high-touch coaching and accountability program for Microsoft partners with transactable offers in their marketplaces. It is designed for those who want to generate leads, set up customer discovery meetings, access GTM investments, and gain visibility with Microsoft.

We use a cohort accountability model to build a direct relationship with you and your team and develop cross-learning engagement so that we reach business milestone commitments, create best of breed colaunch experiences, and deliver your proven colaunch system personalized to your business and offerings .

Our senior GTM executives take time to intimately understand your business so we can provide the customized support and personalized accountability you need to succeed.

Join us in the COLAUNCH MARKETING ACCELERATOR.

What’s Included: Colaunch Marketing Accelerator

($25,000 in Value)

1:1 Welcome Call
2 Personalized Success Calls
12-month access digital network
Co-launch Webinar System plus (1) co-produced Webinar with Microsoft
Reviews: Landing Page, Webinar Narrative & Deck, Private Offer Details
Private Offer Setups and Execution Playbook
1:1 Customer Discovery Booking System Setup
Launch GTM Bill of Materials List
Co-launch Tech System Blueprint
Top 10 Microsoft GTM Resources You Must Leverage
Top GTM Technology and Services Vendors Recommendations

Bonuses Included (With Full Payment)

Cosell Velocity Summit Recordings
Microsoft GTM Cheatsheet
Top 10 Microsoft GTM Resources You Must Leverage
Research and suggest Microsoft Cosell GTM investments to apply

CHOOSE YOUR OFFER!

FULL PAY

$15,000

Pay in Full (and Get Our Pay-In Full Bonuses)
Register early by Jun15th to receive intro offer. Contact us to learn more.

I'M READY

FLEXIBLE PAY PLAN

$17,017

Get started with payment flexibility. Choose this option to spread your payments over 3 easy installments. Additional billing convenience fees apply

LET'S DO THIS

TESTIMONIALS

Chaitra, Karen - thank you for all the inspiration that you transmitted to me, believe me it is helping me to think big. Every session, every interaction was great with a lot of learning and a lot of go dos for our progress and impact.

Under Chaitra's expert guidance, we've seamlessly integrated Microsoft DMC into WORKOPTI GTM, sparking a revolution. This transformative journey has catapulted our private beta customers into high-growth ARR champions, with each client resonating with the brilliance of the WORKOPTI Data Insight Platform built on top of Azure. Karen's leadership has demystified the Microsoft GTM Accelerator deliverables, making learning effortlessly accessible for the entire WORKOPTI team. Under her guidance, barriers dissolve, empowering us to grasp complex concepts to optimize our relationship with Microsoft with greater ease.

If you are trying to figure out how to package your solutions for launch in partner marketplaces, this opportunity is priceless! It was so helpful to follow the step-by-step process each week for the past 12 weeks to launch our solution in Microsoft AppSource. It's not just a checklist experience, it's powerful coaching, guidance, feedback, key learnings, best practices, and examples. 10/10 highly recommend!

The team’s passion for helping diverse businesses get a seat at the table is supported by their deep knowledge and extensive networks. For companies that are ready for GTM liftoff, the information they provide is rocket fuel.

All are superb and wouldn’t miss a minute (unless its the only time a client can meet!). The content is gold and i keep going through it. It can really be rewatched multiple times and in a year there will still be more to implement from it

OUR PROMISE: BACKED BY 100% OUTCOME GUARANTEE.

– Coproduce webinar campaign with Microsoft
– Setup Colaunch marketing system for marketplace offers: Webinar System, Customer Discovery System and Private Offer Processing System
– Generate Leads & Visibility.We will work with you till we achieve the promised outcomes.

ABOUT US

Chaitra Vedullapalli

Chaitra Vedullapalli is a renowned serial entrepreneur and a Go-To-Market (GTM) expert, revered for her proficiency in coaching tech founders. She specializes in creating successful Cosell GTM partnerships with industry giants like Microsoft and Google. Her exceptional skills have guided hundreds of tech companies, including Fortune brands such as Teradata, F5, and JFROG, in launching and generating demand. Prior to embarking on her entrepreneurial journey, Chaitra made significant contributions as an executive at Oracle and Microsoft, where she played a pivotal role in leading billion-dollar GTM expansions. She is the mastermind behind the 4P Cosell GTM Method, a groundbreaking framework designed to develop strategic GTM plans with Microsoft and Google. This method capitalizes on her 20+ years of corporate experience and her success in launching multiple companies. Her expertise has landed her on prestigious platforms and stages such as Microsoft Inspire, Google Summit at SXSW, the United Nations, TEDx, University of Washington, and CRN. Beyond her professional endeavors, Chaitra is a dynamic leader who sits on multiple boards, runs a film fund in influence story narratives, and leads a 100K-strong Women in Cloud ecosystem across 27 countries.

Karen Fassio

Karen is founder and principal consultant at Abundant Marketing Collective. She is a 24-year Microsoft veteran who led global channel strategies including channel programs, GTM, community, digital sales, and racial equity & social impact initiatives. She is co-founder and senior strategy advisor for Women in Cloud, a women’s start-up community on a mission is to unlock $1B of economic impact through women-led technologies. She is on the executive board for Friends of Youth, a leading Seattle-area foster care advocacy and services organization.

TOP FAQs

How much time does it take to do a Colaunch Marketing Accelerator Every week?

Participants often find that dedicating this time allows for thorough preparation and post-launch evaluation, ensuring a smooth and successful marketing campaign. The staggered time commitment helps manage workload intensity and maintain project momentum throughout the critical pre-launch and post-launch phases.

During the two weeks leading up to the launch, participants delve into fine-tuning marketing strategies, perfecting campaign materials, and coordinating with team members for effective communication and execution. The additional commitment post-launch focuses on data analysis, performance assessment, and the implementation of any necessary adjustments to optimize campaign outcomes. By allocating time effectively, participants can drive results and maximize the impact of their marketing efforts.

Do you have payment plans?

Yes, we offer convenient payment options: pay in full, Microsoft-subsidized, and pay in installments. Additionally, we periodically provide subsidy opportunities for your benefit.

How long do I have access to the content, templates and resources?

We provide a 12-month access period to all resources and the digital network. The collaborative campaign planning and execution timeline has been established for a duration of 3 months.

How much support will i have?

Co-launch marketing accelerator offers a group coaching and accountability model. Your team is responsible for developing all GTM materials using templates, which will be reviewed and feedback provided to accelerate launches with Microsoft.