Top 20 ideas to make your SAAS business more profitable

Running a business can be a challenge, and making it profitable can be even more difficult. There are many factors to consider, and it can be overwhelming to know where to start. To help you make your business more profitable, we’ve put together a checklist of actionable ideas you can implement in 2023. Follow these steps, and you’ll be well on your way to creating a successful, profitable business.

  1. Evaluate your pricing strategy:  Take a close look at your pricing strategy. Are you charging enough to cover your costs and make a profit? Consider raising your prices or reducing your costs to increase your profit margins.
  2. Review your expenses: Review your expenses and identify areas where you can reduce costs. Can you negotiate better prices with your suppliers? Are there any unnecessary expenses you can cut?
  3. Diversify your revenue streams:Consider adding new products or services to your business to create new revenue streams. Diversifying your revenue can help you weather any downturns in your primary revenue stream.
  4. Increase your customer base: Look for ways to attract new customers. You can consider expanding your marketing efforts or targeting a new demographic.
  5. Retain existing customers: Retaining existing customers is much cheaper than acquiring new ones. Focus on building relationships with your customers to increase repeat business and reduce customer churn.
  6. Optimize your website: Make sure your website is user-friendly and optimized for search engines. A well-designed website can attract more traffic and increase conversions.
  7. Leverage social media: Social media can be a powerful tool for connecting with customers, building your brand, and driving traffic to your website.
  8. Use automation to increase efficiency: Look for ways to automate repetitive tasks to increase efficiency and reduce costs.
  9. Outsource non-core functions: Consider outsourcing non-core functions such as bookkeeping or customer service to reduce costs and improve focus on core business activities.
  10. Develop strategic cosell partnerships driven GTM: Partnering with other businesses can increase exposure and reach new customers. Look for complementary businesses that you can collaborate with.
  11. Use data to make informed decisions: Gather and analyze data to make informed decisions about pricing, marketing, and other key business activities.
  12. Focus on customer experience: Invest in providing exceptional customer service to differentiate your business and increase customer loyalty.
  13. Offer discounts and promotions: Use discounts and promotions strategically to attract new customers and increase sales.
  14. Explore alternative revenue models: Consider subscription models or other alternative revenue models that can provide predictable revenue streams.
  15. Develop a strong brand identity: Build a strong brand identity to differentiate your business and build customer loyalty.
  16. Increase productivity: Look for ways to improve productivity through process improvement, employee training, or other initiatives.
  17. Focus on employee engagement: Engaged employees are more productive and less likely to leave, which can save costs associated with recruitment and training.
  18. Develop a sales pipeline: Create a sales pipeline to ensure a steady stream of new leads and opportunities.
  19. Look for opportunities to scale: Look for ways to scale your business, such as expanding to new geographic regions or launching new products or services.

Download the Checklist of Top 20 Ideas to make your business more profitable, you’ll be well on your way to making your business more profitable.
Remember, profitability takes time and effort, but with the right strategies in place, your business can thrive and succeed.

Take your business to the next level with Meylah’s 5-Day Co-Sell Webinar with Microsoft Challenge

Learn how to plan and run a Microsoft Co-Sell Webinar

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Register now to Meylah’s new 5-Day Co-Sell Webinar with Microsoft Challenge!

Are you ready to start crushing your business game? Because at Meylah, we are 100% prepared to help you and your company get to the next level. But, how tho?

Easy peasy. Our team has invested hundreds and hundreds of hours developing a new 5-Day Co-Sell Webinar with Microsoft Challenge just for you. If you got to this point, it’s because you heard (for sure) about ‘Co-Selling with Microsoft‘ somewhere.

First, you must understand that Microsoft is looking for software companies that offer solutions, apps, and services that might fit their clients’ needs. Becoming co-sell ready is the magic sauce to accelerate your market growth and profitability. So that’s an excellent opportunity for solutions that already are “Co-Sell ready”.

You may be wondering, why is it important to Microsoft that you co-sell with them? Well, here is your answer….There are 4 main reasons:

  1. Gaining access to customers to get insights and expand markets
  2. Product Differentiation and Filling Product Gaps
  3. Extending and Expanding Their Sales Teams
  4. And last, but never least, catalyzing cloud consumption

Now that you know what they care about, let’s discover the ways you can partner with Microsoft and their channel partners to co-sell

  • The first is selling through their Cloud Marketplaces by publishing your solution, service or consulting.
  • The second is getting access to Partner-to-partner relationships (P2P) through Cloud Solution Provider engagements.
  • And the third is Traditional Co-Selling which is selling via their inside sales and/or enterprise field sellers.

As you may think, the first two options are the ones that have the most revenue. Why, tho? Simple. With these, your company is exposed to an enormous audience, which translates into more potential clients and opportunities.

The thing about co-selling is that it’s very similar to crypto; everyone wants a piece of it, but few people really know how it works (stay tuned for that). And even if you do know what Co-Selling with Microsoft is, are you even sure how to run your next webinar with them and generate leads to your business?

Run your next Co-Sell Webinar with Microsoft like a charm

From shopping to watching your favorite TV shows and movies, everything is done online nowadays. That’s also the case for businesses (and big companies) that want to present their shiniest and newest products and services to the public. Why should YOU be the exception?

Sometimes, running an online co-sell webinar may be a little overwhelming. But that shouldn’t be the case for you. With the correct tools, tips and tricks, it can be an excellent opportunity to create new connections and opportunities for your business.

That’s what the Meylah 5-Day Co-Sell Webinar Challenge is all about! You will get incredible insight into how things are done and what others you must keep in mind when preparing your next co-sell webinar with Microsoft.

We really want everyone to participate. And $500 worth of tutorials, tools, and other features, you can join us at this event for just $147. 

Still not convinced? To make it more appealing for you, we’ll be offering a $100 discount for the first 30 participants that sign up for the challenge! The only thing you have to do is use the code [20COSELL] and you’re good to go!

What are you waiting for? Don’t miss the offer!

Join the Challenge Now!

But, hurry, before someone else grabs your spot!

Take a look at some of the incredible features you will get by signing in to the Challenge for this fantastic  price:

  • You’ll learn how to run your next Co-Sell Webinar with Microsoft.
  • Access to our most useful Ultimate Co-Selling Webinar  Planning Toolkit.
  • Exclusive access to our Office Hours & extra content after every Challenge day (from 5 to 6 PM PST).
  • Access to industry experts to guide you to run your perfect co-sell webinar
  • Permanent access to the videos and all the Challenge content post-event
  • Access to cloud software discounts to run your next webinar!
  • And so much more!

Starting on November 1st. Stay tuned for more information!

#CosellVelocity Inaugural Digital Marketing Summit | Jan18, 2022

Over the last 6 months we did lot of research on Cloud Cosell GTM as we were invited to do lot of GTM development for many enterprise companies. Plus, all the SMB companies were also reaching out to us. Something changed after July.

To understand the need, we developed the research and have some stunning results and we believe we need to host a digital summit to help companies develop their Cloud Cosell GTM strategies to generate demand and customers. We believe, you already know that 43% of enterprise buyers say their top reason for purchasing through marketplaces is to take full advantage of co-selling with cloud hyperscalers. Maybe this is causing that demand.

To achieve the vision of supporting the partner channel ecosystem in this journey, we are organizing #COSELLVELOCITY, the most comprehensive digital marketing summit bringing Cosell GTM players and cloud solution decision makers together to learn and develop solution focused GTM. This unique summit is designed for audience to walk away with their solution focused & proven GTM strategies with leading cloud hyperscalers such as Microsoft, Google, Amazon, IBM etc.

This upcoming January 18th, a new chapter in the Cloud Cosell Digital Marketing is happening with #CosellVelocity Digital Marketing Summit.

If yours is a Cloud Cosell ready solution or a SaaS company, perhaps you’ve noticed how fast this industry has grown in the last couple of years. And even more! You probably have helped this to happen.

Nowadays, everything seems to be in the Cloud: Our memories, photos, favorite music, shows and movies, and more. But most importantly, the way we do business.

And as an Cloud Cosell Alliance Manager or SaaS Business Owner, we are convinced that you’re always seeking new ways to grow your company, get new customers, and of course, secure more and more deals.

Well, we have some exciting news for you! Because this is just what the #CosellVelocity Digital Marketing Summit is about.

So, let me share with you 5 things you can expect from #CosellVelocity:

1. We’re getting all players together.

Although it will be a digital event, the Summit will bring together every CoSell GTM player and Cloud solution decision-maker. You’ll learn and develop solution-focused GTM strategies for Cloud Hyperscalers.

2. Get all your questions answered by the industry’s leading voices.

Ask questions, learn, and connect with our Cosell Marketing Clinic experts and get back on track on your Cosell journey.

3. Leverage all the incredible sessions we’ve prepared for you.

From keynotes, workshops, and panels, you’ll learn about trends, Cosell fundamentals, leading GTM strategies for your Cloud Solution, and more about Cosell Marketing with Hyperscalers.

4. Take our free Cloud Cosell GTM assessment.

An incredible way of gaining tremendous insight into your Cosell marketing readiness with Cloud Hyperscalers. An invaluable asset for those diving into the Cosell world for the first time. Take a free assessment today!

5. And, of course, we’ll be making history together!

That’s right! Did you know that this will be the industry’s first Digital Marketing Summit focused on building marketing strategies for coselling with Cloud Hyperscalers? And the best part: It will be totally free for everyone.

This short blog post only summarizes some of the great experiences and knowledge you’ll get from participating in the Summit.

That means there’s one thing left to do: register!

And you can do it just by accessing this link:

You can visit the #CoSellVelocity website at {link} for more information about the Summit.

The countdown has started! We’ll see you all at the event.