Unleashing the Power of Barbie: A Masterclass in GTM Strategy for Cloud and AI Tech Businesses

Discover the groundbreaking strategies that have made Barbie’s Go-To-Market (GTM) approach absolutely amazing. Developed by our esteemed CMO Chaitra Vedullapalli, this post takes you behind the scenes of Barbie’s triumphant marketing campaign.

Amidst the challenges of the Hollywood strike, Barbie faced a unique obstacle: lead talent could not participate in the promotional activities. However, through the unwavering support of the audience and communities, Barbie’s narrative and GTM plan of action captivated the world.

In this exclusive post, our CMO reveals the secrets behind Barbie’s success. From crafting a compelling narrative to implementing an innovative GTM strategy, Barbie’s marketing feat serves as a true masterclass in pushing boundaries and driving results.

Experience the remarkable journey of Barbie as she defies conventions and reshapes the industry. Visit link to dive into the unparalleled GTM strategy that propelled Barbie to new heights during challenging times.

Embrace the lessons learned from this iconic brand and unlock the potential for innovation and success in your own marketing endeavors. Together, let’s learn from the masterclass that is Barbie and revolutionize the way we approach GTM strategies.

Don’t miss out on this inspiring and insightful article by our visionary CMO.

Summarized Unleashing the GTM Expert within: A Deeper Dive into Barbie’s Success

As a GTM expert, I delved deep into the box office collections, PR tactics, and distribution strategies surrounding the Barbie phenomenon. What I discovered left me truly astounded. The way Mattel’s Barbie marketing team and Warner Bros. studio crafted their PR and distribution strategy, leveraging the power of collective action, was nothing short of brilliant.

A Marketing Masterclass in Motion

The marketing frenzy that accompanied the release of Barbie was unparalleled. Mattel’s Barbie marketing team and Warner Bros. spared no expense, executing a marketing blitz that set new industry standards. Every detail was meticulously planned, resulting in a mesmerizing spectacle that showcased true marketing genius in action.

The Astonishing ROI of an Exceptional GTM Strategy

It’s no secret that a successful marketing campaign comes with substantial financial investment. However, the astounding returns generated by Barbie’s GTM strategy are a testament to its brilliance. For every dollar spent on PR and marketing, they reaped tenfold in results. This is the power of a well-executed GTM strategy that seamlessly activates PR and integrated marketing efforts.

  • Budget = $100M
  • Gross Revenue (Worldwide) = $780M (as of 7/30/23)
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Absolutely stunning results!

Here are some GTM Strategies that leveraged technology, products and digital media that was personalized and specialized to create bold and visionary move. The Barbie Movie Maker Greta Gerwig has expertly harnessed the power of experiential stunts, traditional media, and user-generated content to create an irresistible pull towards the cinema. The strategic brilliance behind these endeavors is truly remarkable, fueling a wave of excitement and anticipation among fans. Here are some marketing activation that caught my attention

  1. ICONIC Dreamhouse: One of the standout moments in this marketing extravaganza was when Barbie star Margot Robbie covering Vogue to the doll’s iconic Dreamhouse being listed on Airbnb. Catapulting the iconic doll into the realms of high fashion and capturing the attention of a diverse and influential audience. This visionary move not only solidified Barbie’s status as a global phenomenon but also showcased the seamless integration of entertainment and cultural impact. The moviemaker has also leaned into experiential stunts, traditional media and user-generated content to push fans towards the cinema, from Barbie star
  2. Barbie Takes Over Times Square : In an unprecedented move, Barbie dominated Times Square with a larger-than-life billboard, showcasing the film’s dazzling visuals and captivating narrative, igniting excitement and anticipation among passersby.
  3. We are all Barbie : Released a selfie generator that let fans insert themselves straight into Barbie Land. The UGC tool meant anyone could star as Barbie, with their own tagline (“This Barbie is a… advertising journalist”).
  4. Stay in Barbie’s home : Star Margot Robbie made her character’s home aspirational by taking viewers on a tour of the iconic Barbie Dreamhouse for Architectural Digest.
  5. Barbie’s Charity Partnership : Showcasing the brand’s commitment to social responsibility, Barbie partnered with a renowned charity organization, showcasing Barbie’s positive impact on empowering young girls worldwide.
  6. Barbie is a jet-setter : When Barbie isn’t at home in the Dreamhouse, she’s jet-setting. That’s why the Béis x Barbie luggage collection just makes sense. The Barbie x Béis luggage collection was designed with millennials in mind
  7. Dress like Barbie : Fashion brands including Target, Gap and Show Me Your Mumu dropped Barbie-themed clothes, but Forever 21 and Claire’s collections speak to the recent wave of ‘90s nostalgia. The Forever 21 x Barbie collab features 76 pieces, from sunglasses to matching loungewear, cropped T-shirts and halter tank tops.
  8. Barbie goes dating : Off-screen, dating app Bumble has teamed up with the movie to turn Barbie and Ken into IRL dating coaches. The app is running a new experience where users can get motivation from all the Barbies and Kens featured in the movie (including Robbie’s main Barbie, Ryan Gosling’s Ken, President Barbie played by Issa Rae and Ken No. 2, who is Simu Lu).
  9. Barbiecore infiltrates lunch : Burger King Brazil’s Barbie-themed meal comes with a cheeseburger topped with a smoky pink sauce, a pink vanilla milkshake, “Ken’s potatoes” (fries) and a pink frosted doughnut.
  10. Barbie’s Influencer Campaign : To create a buzzworthy campaign, Barbie partnered with influencers worldwide, showcasing the brand’s positive impact on lifestyle, fashion, and self-expression.

Revolutionizing the Business Landscape

Barbie’s success story serves as a beacon of inspiration for marketers, entrepreneurs, and leaders across industries. It demonstrates the unlimited potential that lies within a thoughtfully crafted GTM strategy. By embracing innovative concepts, setting new standards, and investing in bold, forward-thinking initiatives, businesses can reshape their future.

Creating Cultural Shifts through Strategic Action

Beyond its commercial success, Barbie’s impact extended far beyond the box office. It ignited conversations, challenged societal norms, and empowered women of all ages to embrace their limitless potential. The combination of a compelling narrative, purpose-driven marketing, and strategic distribution fueled a cultural shift that transcends far beyond the realms of entertainment.

Unlocking the Power of GTM Strategy

Barbie’s triumph underscores the significance of strategic marketing and GTM excellence. By meticulously curating a holistic strategy that encompasses PR, distribution, and integrated marketing, businesses can create transformative experiences that leave an indelible mark on their target audience.

Let Barbie’s success serve as a catalyst for innovation for technology leaders, as we embark on a journey to unlock the full potential of GTM strategy and drive meaningful change.

So, the next time you watch a movie or witness a marketing masterclass unfold, take a moment to appreciate the strategic brilliance at play. It is through the fusion of storytelling and innovative marketing that we can inspire, empower, and shape our collective future.

Articles to read:

Join the conversation and let us know how Barbie’s success story has inspired you to push the boundaries of your own GTM strategy.

Here are two sessions to get you all going:

Also tell me in the chat which movie or tech solution GTM you want me to dissect deeply and share my GTM perspectives. Learn more about Cosell GTM ramp to revenue program we just launched to help you explore strategies to accelerate your demand gen and partnerships with Hyperscalers.

Voice your thoughts in the comments below and embrace the power of strategic marketing in driving transformative change!

Join us in uncovering the power of Barbie’s GTM strategy and let’s create marketing excellence together.

Read the complete article on Linkedin.

Top 20 ideas to make your SAAS business more profitable

Running a business can be a challenge, and making it profitable can be even more difficult. There are many factors to consider, and it can be overwhelming to know where to start. To help you make your business more profitable, we’ve put together a checklist of actionable ideas you can implement in 2023. Follow these steps, and you’ll be well on your way to creating a successful, profitable business.

  1. Evaluate your pricing strategy:  Take a close look at your pricing strategy. Are you charging enough to cover your costs and make a profit? Consider raising your prices or reducing your costs to increase your profit margins.
  2. Review your expenses: Review your expenses and identify areas where you can reduce costs. Can you negotiate better prices with your suppliers? Are there any unnecessary expenses you can cut?
  3. Diversify your revenue streams:Consider adding new products or services to your business to create new revenue streams. Diversifying your revenue can help you weather any downturns in your primary revenue stream.
  4. Increase your customer base: Look for ways to attract new customers. You can consider expanding your marketing efforts or targeting a new demographic.
  5. Retain existing customers: Retaining existing customers is much cheaper than acquiring new ones. Focus on building relationships with your customers to increase repeat business and reduce customer churn.
  6. Optimize your website: Make sure your website is user-friendly and optimized for search engines. A well-designed website can attract more traffic and increase conversions.
  7. Leverage social media: Social media can be a powerful tool for connecting with customers, building your brand, and driving traffic to your website.
  8. Use automation to increase efficiency: Look for ways to automate repetitive tasks to increase efficiency and reduce costs.
  9. Outsource non-core functions: Consider outsourcing non-core functions such as bookkeeping or customer service to reduce costs and improve focus on core business activities.
  10. Develop strategic cosell partnerships driven GTM: Partnering with other businesses can increase exposure and reach new customers. Look for complementary businesses that you can collaborate with.
  11. Use data to make informed decisions: Gather and analyze data to make informed decisions about pricing, marketing, and other key business activities.
  12. Focus on customer experience: Invest in providing exceptional customer service to differentiate your business and increase customer loyalty.
  13. Offer discounts and promotions: Use discounts and promotions strategically to attract new customers and increase sales.
  14. Explore alternative revenue models: Consider subscription models or other alternative revenue models that can provide predictable revenue streams.
  15. Develop a strong brand identity: Build a strong brand identity to differentiate your business and build customer loyalty.
  16. Increase productivity: Look for ways to improve productivity through process improvement, employee training, or other initiatives.
  17. Focus on employee engagement: Engaged employees are more productive and less likely to leave, which can save costs associated with recruitment and training.
  18. Develop a sales pipeline: Create a sales pipeline to ensure a steady stream of new leads and opportunities.
  19. Look for opportunities to scale: Look for ways to scale your business, such as expanding to new geographic regions or launching new products or services.

Download the Checklist of Top 20 Ideas to make your business more profitable, you’ll be well on your way to making your business more profitable.
Remember, profitability takes time and effort, but with the right strategies in place, your business can thrive and succeed.

Take your business to the next level with Meylah’s 5-Day Co-Sell Webinar with Microsoft Challenge

Learn how to plan and run a Microsoft Co-Sell Webinar

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Register now to Meylah’s new 5-Day Co-Sell Webinar with Microsoft Challenge!

Are you ready to start crushing your business game? Because at Meylah, we are 100% prepared to help you and your company get to the next level. But, how tho?

Easy peasy. Our team has invested hundreds and hundreds of hours developing a new 5-Day Co-Sell Webinar with Microsoft Challenge just for you. If you got to this point, it’s because you heard (for sure) about ‘Co-Selling with Microsoft‘ somewhere.

First, you must understand that Microsoft is looking for software companies that offer solutions, apps, and services that might fit their clients’ needs. Becoming co-sell ready is the magic sauce to accelerate your market growth and profitability. So that’s an excellent opportunity for solutions that already are “Co-Sell ready”.

You may be wondering, why is it important to Microsoft that you co-sell with them? Well, here is your answer….There are 4 main reasons:

  1. Gaining access to customers to get insights and expand markets
  2. Product Differentiation and Filling Product Gaps
  3. Extending and Expanding Their Sales Teams
  4. And last, but never least, catalyzing cloud consumption

Now that you know what they care about, let’s discover the ways you can partner with Microsoft and their channel partners to co-sell

  • The first is selling through their Cloud Marketplaces by publishing your solution, service or consulting.
  • The second is getting access to Partner-to-partner relationships (P2P) through Cloud Solution Provider engagements.
  • And the third is Traditional Co-Selling which is selling via their inside sales and/or enterprise field sellers.

As you may think, the first two options are the ones that have the most revenue. Why, tho? Simple. With these, your company is exposed to an enormous audience, which translates into more potential clients and opportunities.

The thing about co-selling is that it’s very similar to crypto; everyone wants a piece of it, but few people really know how it works (stay tuned for that). And even if you do know what Co-Selling with Microsoft is, are you even sure how to run your next webinar with them and generate leads to your business?

Run your next Co-Sell Webinar with Microsoft like a charm

From shopping to watching your favorite TV shows and movies, everything is done online nowadays. That’s also the case for businesses (and big companies) that want to present their shiniest and newest products and services to the public. Why should YOU be the exception?

Sometimes, running an online co-sell webinar may be a little overwhelming. But that shouldn’t be the case for you. With the correct tools, tips and tricks, it can be an excellent opportunity to create new connections and opportunities for your business.

That’s what the Meylah 5-Day Co-Sell Webinar Challenge is all about! You will get incredible insight into how things are done and what others you must keep in mind when preparing your next co-sell webinar with Microsoft.

We really want everyone to participate. And $500 worth of tutorials, tools, and other features, you can join us at this event for just $147. 

Still not convinced? To make it more appealing for you, we’ll be offering a $100 discount for the first 30 participants that sign up for the challenge! The only thing you have to do is use the code [20COSELL] and you’re good to go!

What are you waiting for? Don’t miss the offer!

Join the Challenge Now!

But, hurry, before someone else grabs your spot!

Take a look at some of the incredible features you will get by signing in to the Challenge for this fantastic  price:

  • You’ll learn how to run your next Co-Sell Webinar with Microsoft.
  • Access to our most useful Ultimate Co-Selling Webinar  Planning Toolkit.
  • Exclusive access to our Office Hours & extra content after every Challenge day (from 5 to 6 PM PST).
  • Access to industry experts to guide you to run your perfect co-sell webinar
  • Permanent access to the videos and all the Challenge content post-event
  • Access to cloud software discounts to run your next webinar!
  • And so much more!

Starting on November 1st. Stay tuned for more information!